SEM Made Easy
Search Engine Marketing is pretty straightforward if you understand direct marketing. And since I’ve been in direct marketing for most of my life, I think I have a head start on most people in the...
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James Joyce on Copywriting
James Joyce while writing his great novel Ulysses came down to dinner one evening and when asked how he was getting on, answered, “I’ve finished.” “What the book” his friend replied. “No the sentence I...
View ArticleSEO for Local Businesses
If you run a business that targets local customers you need to make sure you get a high search engine placement when someone does a search for one of your targeted keywords or phrases and the area...
View ArticleFarewell Bruce Matthews
A few days ago I attended the funeral of Bruce Matthews, one of the first people to work in direct marketing in the UK. Bruce was the Managing Director of Wunderman in the early 1970′s when direct...
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